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10 Best Tools To Increase Your Organic Social Media Reach

Social Media Organic Reach

Greater organic social media reach always translates into more likes, comments, and shares for your posts. If your organic social media reach goes downwards, your online visibility also suffers the same fate. Here’s the list of Best Tools to increase your organic social media reach.

With the help of these tools, you will be able to decide which social media platform deserves more attention. They will also be helpful in identifying the right content for each platform. On top of tall this, some of these tools also have features that can help you identify top-performing content.

1. Awario

This is a powerful online listening tool that scours not only social media but also the web to find conversations about your brand or niche. Whether you want to spy on your competitors or simply respond to conversations about your brand, this is the tool for you.

Awario is a social listening tool that gives brands access to data that matters to their business: insights on their customers, market, and competitors.

Features:

  • Non-stop Monitoring
  • Powerful Analytics
  • Social Selling
  • Boolean Search
  • Important Conversations First
  • Handy Folders For An Organized Workspace
  • White-label Reports
  • Only Relevant Discussions
  • Take Your Mentions Mobile

Review: Capterra

Overall: The service was a lifesaver during covid. This meant we could better understand our environment and listed to public feedback promptly.

Pros: Flawless experience, great value. We currently use this to monitor brand mentions and respond promptly on the web. This is also a great tool for monitoring the general industry.

Cons: Awario does monitor pressreader.com for newspaper mentions, however it would be good if it could also monitor offline media clippings e.g. radio, tv.

2. Sprout Social

Sprout Social is a powerful, all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.

This is a multi-functional social media management platform that can help you increase your reach, boost brand awareness, and engagement.

It has social listening, publishing, engagement, and analytics capabilities to manage all aspects of your social media.

Features:

  • Comment Moderation
  • Facebook & Instagram Ads Comment Moderation
  • Mobile Inbox Push Notifications
  • Message Tasking
  • Message Tagging
  • Helpdesk Integration
  • Engagement Reporting
  • Team & Productivity Reporting
  • Task Completion Reporting
  • Comprehensive Tag Reporting
  • Custom Influencer List

Review: Capterra

Overall: Sprout Social saves so much time in regard to planning, organizing and reviewing everything-social-media. There is no other platform that offers this level of detail with social media accounts – whether it’s organizing content or diving into who your fans/followers/subscribers are.

Pros: Sprout Social is my favorite social media software because it goes in depth with analytics, you can customize your social posts, you can easily organize your campaigns, and it allows you to really dig into your audiences.

Cons: Like I mentioned, there is a lot of custom options within Sprout Social, therefore, it can be a little overwhelming to learn the software. There are many moving parts with the analytics dashboard, so having previous analytics experience is important.

3. Agorapulse

Agorapulse is an all-in-one social media management platform that can meet almost all your social media needs. This includes social media listening, content scheduling, team collaboration, audience engagement, and analytics.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

Features:

  • Facebook Analytics.
  • Facebook Content Automatic Moderation.
  • Twitter Management.
  • Team Functionality.
  • Calendar View.
  • Track Mentions And Comments (Facebook)
  • Keyword Listening (Twitter)
  • Monitor Hashtags And Brand Username (Instagram)

Review: G2

What do you like best?

Agora has been a great application to work with when working to schedule posts across three different platforms (Facebook, Instagram, and Twitter). Preloading content for days or weeks to come and have Agora post them when scheduled is convenient and takes the hassle out of doing it myself for three different platforms. The preview feature helps see what the post will look like before it goes out, and the location feature takes one step out of tagging a location after the post goes out. Having all messages and comments come to one spot on Agora and responding directly from Agora is extremely helpful. It takes the work out of going across different platforms to message and respond to each individual person.

What do you dislike?

One downside of Agora is that you can’t schedule posts for Instagram with more than one photo. It only allows one photo to be added to the post, whereas for Facebook, you can schedule a post with multiple pictures. Another feature for Instagram that would be helpful would be to allow users to schedule stories in advance.

4. Crowdfire

Crowdfire is a social media management solution designed to help businesses of all sizes and social media marketing agencies drive customer engagement across platforms. Key features of the system include content publishing, content curation, bulk scheduling, article and image curation, hashtag recommendation, customer service management, post analytics, and more among others.

Crowdfire helps you discover and schedule content, and manage all your social accounts from one place.

Features:

  • Advance Analytics
  • Competitor Analysis
  • Analytics Overview
  • Reply Instantly
  • Never Miss A Single Mention
  • Publish Everywhere
  • Schedule In Advance
  • Tailored Posts With Preview
  • Queue Meter

Review: Capterra

Overall: Crowd fire enables me to share my business news, posts and others in an easy and robust way. Content and user suggestions are a little off sometimes, but apart from that the app is a standard.

Pros: Easy to use, makes good recommendations, can link to most popular social media accounts. The abilities to track your followings/followers accurately and schedule postings are a must-have should you want to grow and manage your profile in the current rush of social media and IoT.

Cons: Price hikes, no discounts for loyalty members, sometimes can pull some spammy profiles. No auto response, sometimes suggests botted profiles.

5. Hootsuite

Hootsuite is a social media platform which helps you manage your social media efforts efficiently. Several social media channels can be monitored from one Hootsuite platform. It can also help you manage multiple Twitter handles or Facebook pages.

Features:

  • Create And Schedule Posts
  • Manage All Of Your Channels
  • Plan Upcoming Campaigns
  • Plan Your Posts With Ease
  • Create High-performing Content
  • Maintain A Strong Social Presence
  • Stay On Top Of Incoming Messages
  • Analyze Your Results

Review: SoftwareAdvice

Manage multiple social media accounts at reasonable prize, but analysis is over expensive

Pros

The dashboard is great to monitor multiple accounts at once, you can view different hashtags, words, mentions, brands or whatever you want at once in a single tab. Very easy to use and learn just the basics. Integration to web browsers and multi browsers. Automated reports sent to email.

Cons

You need to pay to assemble the different charts, tables, graphs and parts of analysis by each report. Not affordable if you want more team members. Advanced features take a lot of effort to learn. Targeting while posting is limited.

6. Buffer

Buffer is an easy-to-use tool with a powerful single view dashboard. It has features like content scheduling, content recommendation, reporting, and analytics.

Features:

  • Rss Feeds Connectivity
  • Informative Social Analytics
  • Multiple Posts And Tweets
  • Social Profile Sharing
  • Profile Management
  • Multi-media Format Sharing
  • Agency/business Planning
  • Analytics And Insights

Review: Capterra 

Overall: Overall satisfied – with some tweaks to the items I mentioned buffer could be even better.

Pros: allows you to schedule SM posts in advance, relatively easy to use once you get it set up and linked to all your sm pages

Cons: It loses links to my SM pages — this happens occasionally and then I have to reconnect. But honestly, this happened with hootsuite too and more frequently. Also, when posting for Pinterest, make sure you check which board — it defaults to the very first one you posted to unless you manually select another, and the button to do this is not easily found. I find this clunky.

7. Qzzr

Qzzr has proved to be very useful to marketers, publishers, and agencies. It can help you to increase social engagement, reach, and to generate leads. You can quickly create interesting interactive quizzes and post them anywhere on the web. Then you can track and analyze the results.

Review: Capterra

Pros: QZZR makes it easy (and I mean EASY) to build online quizzes quickly and beautifully. While the quality of the content is up to you, the quality of the quiz experience itself is just spectacular. QZZR prompts you for the questions, the answers, the info to display after the question is answered, post-quiz results, post-quiz CTA, etc. And it lets you easily preview what it will look like prior to publishing. QZZR lets you embed the quizzes on a landing page or as standalone content.

Cons: After each question, I would love the option to display different information depending on whether the answer was correct or incorrect. * I wish there was a way to customize the design of the quizzes a bit more — even though you can change colors, graphics and fonts, it’s still pretty obvious what platform the quiz was built on. * I would love for greater integration with a wider array of marketing software.

8. Wyng

Wyng is a potent campaign building tool. It has the right technology to power digital campaigns and promotions.

Their diverse range of templates can be customized for use. You can design creative landing pages instantly. Smart automated functions provide you real-time grasp on your content.

Review: Capterra

Overall: I use Wyng to run any contests my clients have because of the range of options available and how easy it is to collect customer information from the software.

Pros: I mostly use this software to run contests for clients. It’s a great way to make a unique and engaging contest that collects costumer information. I like how many different campaign types they offer. You can make a quiz, ask for UGC, boomerangs or even songs.

Cons: You have to pay a lot considering what you get. You cannot choose a plan to just have one small feature. It can be a little difficult to figure out and you have to pay extra attention to make sure all the features are set up right. There can be glitches so do a few tests.

9. SocialMention

SocialMention is a great social listening platform that can also help you boost your social media reach. It provides real time search on social mentions.

Anytime anyone mentions your brand on social media, you can track it. You can integrate it with blogs, Facebook, and Twitter. You can also use it to analyze your social media mentions and access alerts in real-time.

Features:

  • Real-time Monitoring & Analytics
  • Grasp The News In Your Industry
  • Connected With Your Brand 24/7
  • Key Influencers In Your Niche
  • Monitor Your Consumer Sentiment

Review: G2

What do you like best?

It is quick and offers a great snap shot of the volume of your Tweets & Twitter presence. If you are looking for a magic bullet to show your client how much impact your campaign gained on Twitter…this tool is your savior.

What do you dislike?

Under the “Free” dashboard you are limited to only receiving weekly results. It would be nice to have the ability to set a date range to allow for a more broad volume of data.

10. TweetDeck

This platform enables Twitter users to manage and monitor an unlimited number of Twitter accounts from one single easy-to-use interface. It provides a customizable dashboard to send and receive tweets.

This works best for power users and those who want to stay on top of their Twitter lists easily.

Features:

  • Social Media Monitoring
  • Post Scheduling
  • Multi-Account Management
  • Collaboration Tools
  • Automated Publishing

Review: Capterra

Overall: Very positive. Personally, I manage 4 social media accounts for various projects, and this is my favourite app to ensure I’m on top of consistently scheduling content.

Pros: I LOVE TweetDeck. I switched from the native Twitter app to this some years ago, and I haven’t looked back. With the exception of the occasional hitchiness when attempting to watch a video on the desktop application, this is the perfect app for managing multiple twitter accounts and scheduling your content. I use it for personal purposes to manage promo Tweets etc. and I haven’t even considered switching to something else.

Cons: There really isn’t much, but as I mentioned, there’s some occasional hitching when viewing images or video on the desktop app. Not a big issue at all though.

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