What is business software? It is a system of tools or application system that helps a business or institution automate, improve, and support its processes. Business software should match your business needs to facilitate managing all your core business processes in one system. For any small business, the purpose of a business management solution is to make your work efficient, thus avoiding extra tasks. It is fundamental to consider conducting intensive research before selecting any small business software to support your business.
Best Small Business Management Software
With the ever-increasing numbers of software providers, it can be overwhelming to select the best one. For a smoother and successful selection, we have listed here the best small business management software.
Accounting & Bookkeeping
Wave apps bring you closer to a complete picture of financial success. Wave is an online accounting platform exclusively designed for small business consultants, bookkeepers, tax preparers, and freelancers.
Wave app software is entirely free, with no tricks, trials, limitations, or hidden fees.
QuickBooks is the most fashionable small business software used for accounting in businesses. It is primarily used to manage expenses and income and keep track of the financial health of a business.
FreshBooks is a cloud-based accounting program used by the majority of small business owners all around the globe. It was created in 2003. Many small enterprises use FreshBooks as accounting software to manage payroll, invoicing, accounting, and recurring billing. It is a perfect choice and a better solution for any small business that needs to track its inventory.
In any business, it is supreme for it to keep on top of its finances. For the company’s financial survival, you should always make sure that you control what is moving in and out of your business account. Xero is an accounting software entirely clod based for a small business. It can perform bookkeeping functions such as payroll and invoice and connect the program to a live bank feed.
Looking for accounting software for your business? Find MCP’s list of the Best Accounting Software Solutions.
It allows you to save files online using a computer, smartphone, or tablet. You can retrieve the documents from anywhere you are.
With Box, you can share your files with your team members securely. It enables you to create, edit and review the files on time.
Office 365 is good at data analyses, security functions, communication, projects, and much more. It brings together apps with advanced security.
Marketo is based on helping organizations measure and automates marketing tasks, engagement, and workflows.
Looking for document management Software for your business? Find MCP’s list of the Best Document Management Software Solutions.
Marketing Software For Small Business
HubSpot is software that enables your business to attract visitors, close customers, and convert leads.
InfusionSoft is a marketing and sales solution offering customer relationship management (CRM), e-commerce functionalities, and marketing automation all in one suite. It is suitable for every small business out there as it helps them manage client experience and streamline sales.
Best Website Builder Software
It is a content management system and a website builder. It all started in 2003 as a blogging platform. It allows developers to create themes, widgets, and plug-ins. Word press is widely preferred because the majority considered it easy to use.
Squarespace is a blogging platform, website builder, and hosting platform. It lets any business create professional websites with user-friendly services.
Wix allows you to create a website by using a drag and drop user interface. It is the best for hosting an online forum and blogging.
Hootsuite enables you to do simple stuff like managing team members, schedule posts, and excellent curate content.
Looking for website builder software for your business? Find MCP’s list of the Best Website Builder Software Solutions.
Social Media Management Software
Buffer is a management platform that helps you engage clients, analyze social media performance, and publishing content.
Email Marketing Software
Campaign Monitor is a marketing platform that gives you the tools to make lasting impressions on your customers using email.
MailChimp is an incorporated marketing platform for small businesses. It allows you to share newsletters on several social media platforms and also to track customer engagements.
Emma helps you design email campaigns. In addition, it enables you to track performance metrics and provides visual insight using reports and dashboards.
Looking for email marketing software for your business? Find MCP’s list of the Best Email Marketing Software Solutions.
Content Marketing Software
Contently is a freelance network that enables you to create content that delights your audience, driving results.
Uberflip enables you to organize existing content into an engaging hub. You can modify any content according to your customer’s segments to experience your website according to their preferences.
Moz has critical features that include Keyword Explorer, Rank Tracker, and Link Explorer. It has tools designed to improve search engine visibility.
Looking for content management software for your business? Find MCP’s list of the Best Content Management Software Solutions.
Print Marketing Software
Vistaprint produces digital and physical marketing products for micro and small businesses. It has the excellent print quality and design tools.
It simplifies your buying, distribution, and management of branded merchandise. You can use it to ship swag to clients, events, and leads.
It is a basic unit used by an operating system to allocate processor time. It improves the performance of any application in an excellent way.
Outbrain uses targeted advertising to recommend slideshows, articles, photos, videos, or blog posts to a reader. It provides a lot of quality traffic to your business.
Bing ads rely on keywords. Anytime a client clicks on your ad, it is brought to your site, and then you pay for it.
AdWords allows you to present your ads on Google’s SEO results page. You only have to pay to get your advertisement ranked at the top of the search results page.
It helps your business provide the necessary technical support to your clients.
With StayFocusd, you can block any distracting websites.
It is a wing of Google chrome that allows you to listen to the rainy mood while studying or relaxing.
TaxAct offers free tax filing. It covers all situations that can be e-filed.
This software is designed to guide you through your tax returns. It also provides you additional support for your self-prepared returns.
H&R Block offers choices to users in getting tax help on their terms, either online or in person.
Public Relations (PR) Software
BuzzStream helps you conduct outreach activities. With BuzzStreams, you can find influencers to share your content and link it with the right audience.
Mention enables you to perform crawling across forums, review sites, and blogs. It is a free tool covering multiple social media platforms like Instagram, Twitter, Facebook, and more.
Skype is used to make free video group calls, share files and send messages. It can be used on a tablet, computer, or phone.
Slack connects people with the relevant information related to a business. You can communicate efficiently with your team members.
With Udemy, you can upload videos, audio, PDFs, and PowerPoint presentations.
EDx enables you to watch pre-recorded videos at your pace or on a schedule.
Clarity.fm offers advice on a variety of business topics.
Customer Service Software
Zendesk offers tools to build online communities, customer service portals, and knowledge bases. It also offers live chat features with other applications.
Groove enables you to communicate with your clients directly via live chats, email, phone calls, and social media platforms. It is one of the best tools!
With just a single account, Help Scout enables you to create multiple mailboxes for shared email addresses so they can work across departments.
Boomerang enables you to follow up on messages that do not get a reply.
It is a task management application that enables you to manage professional and personal productivity.
Evernote is an app that has the capacity of storing anything that you could lose track of, such as receipts, notes, or a boarding pass. It keeps everything in sync between a tablet, smartphone, or computer.
Trello organizes all your projects and tells you which are being worked on.
With Basecamp, you can communicate with your workers while managing their work. You can track all deadlines, discussions, files, announcements, and tasks.
Asana is used to keep all projects organized. You can track, manage, talk and map all your team’s projects.
Looking for project management software for your business? Find MCP’s list of the Best Project Management Software Solutions.
Hiring & Human Resources:
Insperity provides administrative and human resource services to small businesses.
Workable offers a tracking system for applicants. It provides a complete hiring toolkit.
It provides a view of your business. Your workers can access insights securely if they need them.
Online Payment Tools:
It is an app that enables quick and easy sending and requesting money online. You can transfer money abroad to friends, family, auction sites, or online shops.
It was launched in 2007. Amazon pay enables you to pay money on external merchant websites.
Shopify is a platform that allows you to set up an online store and sell your products. It also covers products you may be selling in stores, on social media, or out of the trunk of your car.
Looking for billing and invoice software for your business? Find MCP’s list of the Best Billing And Invoice Software Solutions.
We hope that the above-listed small business software is the best potential option for your business. We advise you to test a variety of solutions till you find the most suitable one that fits your needs and expectations. However, take note that the choice of business software depends on the business nature, workflow, business processes, and current software.
The Team MarkComm Pitch is made up of people from marketing backgrounds, from digital marketing & content marketing backgrounds, each with unique experiences and nuggets of wisdom to share with you. Team is passionate about creating unique, accurate, and engaging content.