Startup Tools

10 Best Referral Marketing Software For Customer Acquisition And Product Promotion

Best Referral Marketing Software

In referral marketing products and services are promoted to the existing customer base with the help of referrals. Word-of-mouth plays the most important role in this highly effective marketing strategy. Thankfully, lots of tasks in this marketing can be automated. Referral marketing software can simplify the process of setting up a referral program. Have a look at some of the best tools.

1. Talkable

Talkable referral program software effortlessly integrates with the most popular eCommerce platforms so you don’t have to. For everything else, we integrate by using a simple Javascript tag that you can add to your site in a matter of minutes.

Building on your existing customers and the marketing groundwork you’ve already invested in, we create pathways to maximize the return on those relationships, while attracting the right new clients.

Features:

  • Campaign Management
  • Contact Management
  • For Customer Referrals
  • Lead Engagement
  • Referral Templates
  • Referral Tracking
  • Rewards Management
  • Third Party Integrations

Review: Capterra

Overall: Extremely positive experience and visible results

Pros: Talkable team helped with every stage of campaign launch and A/B test every step of the program. It turned word of mouth into an efficient channel for our business. Much more advanced than what I’ve seen or heard about in rewards marketing so far.

Cons: Tallkable is not the easiest martech software we used, plus we had some issues with integration with our transaction system. However, it all worth it – the uplift in sales we get and the quality of traffic are great.

2. Post Affiliate Pro

Post Affiliate Pro is a powerful software solution that enables you to create your own referral programs. The software supports multiple types of campaigns and tracking methods in addition to providing robust reporting and analytics features.

Features:

  • Affiliate Link Styles
  • Custom Affiliate Tracking Code
  • Direct Links Tracking
  • Fraud Protection
  • Multiple Currencies
  • Private Campaigns
  • Tracking Methods

Rerview: Capterra

Overall: It’s great software. I used it 15 years ago and it’s only gotten better. No fluff, just the features you want and need that other software charges unreasonable amounts for.

Pros: The ability to have dynamic affiliate links generated on the fly via their email address. For example, I don’t need to manually create affiliate or customer accounts to have them send traffic and be credited. I can simply append the end of my URL with their email or a unique identifier and it generates their affiliate account which I can approve or disapprove into a specific commission group (or no commission group for customer bonuses).

Cons: The purchase pixel wasn’t hard to implement but it took slightly longer as I didn’t know PHP very well.

3. Friendbuy

Referrals are your best channel for dynamic business growth – lowest CPA, highest LTV. Leverage the power of word-of-mouth referrals to scale your business and watch what happens.

Friendbuy’s refer-a-friend programs offer unsurpassed ROI, expanding your reach and transforming customers into loyal and engaged brand advocates

Review: G2

What do you like best?

Very clear what you can and cannot do, Very straightforward what you can customize. The few choices actually make the process less confusing than it could be.

What do you dislike?

The placement is not customizable, you can’t move around or customize the templates, its very rigid. As a designer, I find it incredibly stifling not being able to even move sections of the template around.

4. Referral Factory

Referred customers buy sooner, spend more, and refer other friends. That’s why we’re making it incredibly easy for any business to build its own referral program.

ith Referral Factory you can turn your customers into your biggest marketing channel with just a few clicks, no developers needed.

Features:

  • Referral Program Templates, For Every Type Of Business
  • Set Your Own Rewards
  • Campaigns That Look And Feel Like Your Brand
  • Easy For Users To Share, Refer and Track

Review: Capterra

Overall: Customers that trust and believe in our service are our best advocates for growth. They refer their network, so our new wave of customers is easier to onboard, trust our product, is happy to pay for the value, and stays retained for longer. We’re grateful for this kind of customer growth.

Pros: The software is easy to use and has a campaign up and running in a few minutes. Once you start generating referrals, you can manage and monitor them easily, and track your growth through a visual dashboard.

Cons: The software fulfiled all of our campaign needs, but sadly there’s no ability to pay a reward to qualifying referrals. Perhaps this is a product feature for the future.

5. Extole

Retail and financial services companies use Extole to turn customers into advocates. Our enterprise platform and team of experts create engagement, advocate, and referral programs so that brands can harness the power of customer connection, sharing, and recommendations to grow their bottom line. With Extole, marketers can engage thousands of advocates, scale word-of-mouth to acquire new customers, and increase brand loyalty using their greatest competitive advantage: their customers.

Features:

  • Campaign Management
  • Communication Management
  • Contact Management
  • Employee Referral Management
  • For Customer Referrals
  • Gamification
  • Lead Engagement
  • Multi-Channel Marketing
  • Referral Templates
  • Referral Tracking
  • Reporting/Analytics
  • Rewards Management

Review: G2

What do you like best?

We haven’t touched the surface with what we can do with the platform. Our annual reviews are thorough, supported by data and recommendations

What do you dislike?

I would like to have quarterly reviews to make sure we’re actioning on the recommendations. I also consider extole a partnership and not just a vendor or platform. I would like to have roadmap brainstorms with the extole team.

6. Advocately

Advocately believes generating customer reviews is the most effective way to increase sales. Advocately automates the process of asking your happiest customers to write reviews.

Advocately collects reviews from all your listings into one central dashboard. It notifies your team of reviews via email, SMS, or Slack. You can respond to your reviews via email or directly on the review site.

Review: Capterra

Overall: Our rep is super helpful and friendly — he really takes time to make sure everything is set up correctly and cares about the advocacy manager’s daily life and how they can help solve for our challenges.

Pros: Automation – once it’s set up you can just forget it, which is awesome. Review management takes so much time without automation.

Cons: I can’t say there is anything that I dislike. I think I still need to learn how to use the analytics dashboard a bit more, but that’s more about me taking the time and less about Advocately.

7. InviteReferrals

InviteReferrals is a powerful and yet simple to integrate referral software that helps to grow your business and acquire new customers through Referral Marketing

InviteReferrals software track at every step of the program, from shares to clicks to successful referral conversions (registrations, sales, or mobile application installs).

Features:

  • Supports Multiple Platforms
  • In-Depth Analytics
  • Fully Customizable Campaigns
  • Multiple referral and Social sharing options
  • Personalised Coupon Based Program

Review: Capterra

Overall: We ran many referral strategies : Who will get the reward, at what price, what will you set on mails etc… Then we installed InviteReferrals on our website with automation, using the Pixel hook they offer

Pros: Fully customizable (texts, colours, sizes, etc…) You can test many strategies easily Process of sending mails and Amazon coupons is very simple Analytics : Shares, visits, etc… Support is efficient and you contact them by Skype (screen sharing will be useful !)

Cons: I don’t really remember of cons, but if I would say something, it’s that at the beginning it can be difficult to run all by yourself. The better is to ask support.

8. InviteBox

InviteBox, you can add a referral program to your site in minutes. Our platform includes all the technology you need in one package. Just set the rules of your referral program and copy and paste our widget code into your website page(s). Our software will take care of the rest.

Features:

  • Campaign Management
  • Contact Management
  • Employee Referral Management
  • Referral Tracking
  • Social Media Integration

Review: Capterra

Overall: We ran many referral strategies : Who will get the reward, at what price, what will you set on mails etc… Then we installed InviteReferrals on our website with automation, using the Pixel hook they offer

Pros: Fully customizable (texts, colours, sizes, etc…) You can test many strategies easily Process of sending mails and Amazon coupons is very simple Analytics : Shares, visits, etc… Support is efficient and you contact them by Skype (screen sharing will be useful !)

Cons: I don’t really remember of cons, but if I would say something, it’s that at the beginning it can be difficult to run all by yourself. The better is to ask support.

9. Mention Me

Mention Me is an award-winning referral marketing platform that fuels business growth. Our world-class programmes have delivered more than 3 million referrals totalling £850M+ in revenue for 450+ brands around the globe.

Features:

  • Campaign Management
  • Contact Management
  • For Customer Referrals
  • Lead Engagement
  • Referral Templates
  • Referral Tracking
  • Rewards Management

Review: G2

What do you like best?

The customer service management received is second to none, from integration to A/B testing they are always on hand and go over and above. The platform is really intuitive and easy to use for insights and sharing with the wider business.

What do you dislike?

Additional tech support would be useful in some cases – we do not have a large in-house tech team and some of the integration guides weren’t too easy to follow

10. Genius Referrals

The Genius Referrals platform makes it easy to create and operate a referral program. They break their system into seven basic steps:

Sign up for a free program and get your program running in minutes. This mainly involves configuring the program to customize it for your business. You can create new referral campaigns with multiple restriction and tiers, choosing and designing templates using the Genius Referrals design center.

Create a program and campaign for your referral program. Indeed you can even run multiple marketing campaigns in parallel, configuring multiple tiers per campaigns

Define the default contents to be published on social media using a Wizard to create widget packages.
Choose and design the perfect template in the design center. They provide multiple options depending on the type of referral program you implement.

Install the referral program on your website. You use the codes snippets generated on the Design Center to install the referral program template.

Notify your prospects and customers via email and social media.

Monitor, manage and optimize your programs. Analyze and tweak your referral marketing program easily with the tools Genius Referrals provide

Review: Capterra

Overall: I looked high and low for a solution. We were very clear, we did not want an “affiliate” program that required us to pay out “commissions” but rather, “prizes” and bonuses for referrals. We also needed something that would seamlessly work with our multiple platforms. When I found Genius Referrals–it was all I could hope for and MORE. Now that I’m a customer, we’re actually looking to move our affiliate program to this platform because Genius Referrals offers BOTH. The dashboard is fairly easy to navigate and what might feel perplexing is QUICKLY addressed by Genius Referral’s expert support. Very thorough, very helpful and friendly. Questions are addressed very quickly along with step by step instructions as you go through and set up the platform for the first time. LOVE THIS COMPANY!

Pros: Low barrier to entry – easy to get started. FREE Trial (at the time of this review) Easy to navigate and exceptional customer service for the things that aren’t self evident VERY flexible and customizable SEVERAL options for campaigns and integrations into existing systems or programs AFFORDABLE– most affordable on the market next to the competition UI (user interface) is great… very updated feel and look

Cons: Does require a little bit of understanding of code and scripts (nothing a little customer service and a nice cut and paste doesn’t solve) Fulfillment is manual – which makes sense for physical products. Would be nice to have automation for delivery of digital products

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