Startup Tools

10 Best Backlink Analysis Tools To Get An Inside View Of Your Link Profile

Best Backlink Analysis Tools

Better understanding of your backlink profile makes you take the right decision to boost your website’s ranking. Once your website becomes popular and starts getting decent traffic, you need to know what links are pointing to your website.

There are good, not so good and not doing any good, not causing any harm types of backlinks.

You need to know whether your content and SEO strategy is on the right track or not.

Below, you will find the 10 best Backlink Analysis Tools To Get An Inside View Of Your Link Profile. Let’s analyze their features.

1. SEMrush

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Semrush analyzes the data for you and gives you instant recommendations on SEO, content marketing and advertising that can help you improve your online visibility in days.

Review: G2

What do you like best?

The depth of information that is presented about my business’ website and SEO rankings is very helpful. I am regularly analysing the data and suggestions presented to me and implementing the recommendations to generate better results for my business. We have various arms of the business, so I am able to track the performance right across the organisation. In addition, we benefit from being able to see a clear picture of our social media following and engagement with several of our channels.

What do you dislike?

There is a lot of information to absorb, and if you’re not entirely sure of the industry terminology/jargon, it can sometimes be difficult to interpret all of the data and recommendations. It would be best to use the data to track your website’s SEO rankings and to get a more general view of your business’ performance online, and to partner with a developer to help implement the technical suggestions.

2. Serpstat

Serpstat is a growth hacking tool for PPC, SEO, and content marketing. This is an exceptional backlink analysis tool for those who want to make money from their website.

Serpstat gives you access to a list of anchors and referring pages and domains. You can also monitor your page and that of your competitors. See how they work with links and times when their backlink numbers changed.

Its Manual and Use Cases page will show you how to use Serpstat to its full potential. Beat your competitors and take a leading position in Search.

Its Freemium model allows you to research keywords, analyze competitors and get acquainted with Serpstat without hassle.

There are more than 30 tools for SEO and PPC professionals, marketing experts and big digital agencies to conduct a whole site analysis, analyze competitors, collect semantics, check backlinks, carry out an audit, perform clustering and daily rank tracking.

Review: G2

What do you like best?

I like to group all of the projects and segment the keywords based on groups and tags. I like the way the tool is organized and provides checklists of items that need to be completed. There is not much to dislike. It takes care of technical audits, keyword research, competitive research, and so much more. Their backlink tracker/auditor and keyword tracker are top-notch.

What do you dislike?

I am really into dark mode, so the colors are the only thing I dislike. I would like to be able to adjust my dashboard colors and shift some things around. Having a custom interface would be amazing.

3. GrowthBar

GrowthBar is the first SEO tool to use OpenAI GPT-3, the largest language model ever created. Generate content outlines for your blog or website with keywords, word counts, headers, images, links and more. Write content that ranks, fast.

Track your own keywords and get access to billions of keyword suggestions, keyword difficulty scores, and related long-tail keywords.

See any website’s organic keywords, Google Ads, Facebook Ads and backlinks. Some data is augmented by industry-leading provider, SpyFu.

Review: Capterra

Overall: Competitive analysis in SERPs is a weekly task and this tool helps to do that more efficiently.

Pros: Super clean UX with regards to info provided on the front-end as well as more detailed information and tools in the dashboard make this a great supplement to any SEO stack.

Cons: Not much to complain about here. It does exactly what it says it will do. I would like to see Google Search Console integration in the future.

4. LinkAssistant

SEO PowerSuite holds enough tools for an SEO campaign of any caliber. It’s got everything from SEO analysis tool to keyword research tools to backlinks checkers to content editors to PPC ads optimization and much more. Frankly, there is no SEO tool available elsewhere that’s not already a part of SEO PowerSuite.

A 2-minute setup is all it takes to automate your SEO jobs, from rank tracking, site audits, and backlink checks to reporting. SEO PowerSuite lets you schedule tasks at any time and frequency — have all the research done and suggestions ready by the time you walk into the office.

SEO PowerSuite’s reports are white-label, customizable, and responsive, so they look their best on any device. Sharing is super easy too: a click of a button will upload your report to the cloud and give you a shareable link, and the automatic report mailer will deliver reports to clients on your schedule, as a direct link or attachment, in a plain text or custom HTML email. Set this up and watch your client relationships improve dramatically.

Review: Capterra

Overall: My overall experience with SEO PowerSuite is amazing and I am sure it will remain the same. Although it was a bit difficult to grasp this tool in the beginning but this tool have saved me a lot of time and energy which I had to spend on researching and tracking.

Pros: The Rank tracker and Site Auditor is the most likeable tool in SEO PowerSuite for me because the rank reports are pretty accurate and show correct results. I have used some rank tracker tool before but they were not accurate and I had bad experience with them. With Site Auditor tool it is easy for us to find and solve complex issues on our and client websites. It is a one stop solution for all SEO work.

Cons: The price is quite high but I think it is worth buying. Although it difficult to understand this software in the beginning but after going through some documentation, I am sure It will be easy as Pie.

5. Traffic Travis

Traffic Travis is a feature-packed tool that helps SEO professionals to improve their link profile and search rankings. This backlink analysis tool allows you to identify high-quality sites and build quality links.

With Traffic Travis, you can perform a full SEO health check on the website and discover mistakes that may affect your rankings. You can also monitor your rankings and find out areas that need more effort.

Find out where your site appears in the search engine results for every word in your keyword list. Traffic Travis hunts through Google & Bing to show you exactly where you stand.

Monitor your competitors’ movements in the search engines. Traffic Travis remembers data from previous searches, so you can see whether a website is moving up or down the search engines over time.

Suggests variations on a particular keyword. Useful for both PPC and SEO campaigns.

Review: G2

What do you like best?

Having inexpensive access to data that is needed for analysing markets. Also, the one-time cost is great.

What do you dislike?

The artwork and branding is hokey. I’d like a more “serious” looking product when doing my own workflow and generating reports.

6. Ahrefs

Ahrefs can help you grow your search traffic, research your competitors, and monitor your backlinks. This backlink analysis tool provides you with all the options you might need to track your backlinks and keywords.

  • Optimize your website
  • Analyze your competitors
  • Study what your customers are searching for
  • Learn from your industry’s top-performing content
  • Track your ranking progress

Review: Capterra

Overall: Great tool, I would recommend it especially if you have only a small number of projects to manage, or if you have the resources to pay for it & other tools.

Pros: I love the technical site auditing tools in Ahrefs. It made it very easy to score, audit, and check fixes to my project websites.

Cons: Ahrefs also has some of the best backlink profile evaluation tools in the industry, although SEMRush makes disavowing & scoring toxic links somewhat easier. We ran into limitations when trying to add more projects that led to us switching to SEMRush.

7. Majestic SEO

Majestic (formerly Majestic SEO) is the largest link index database and a specialized backlink analysis tool. It has two link indexes: 1) Historic Index 2) Fresh Index. The historic index gets refreshed monthly while the fresh index gets refreshed daily.

The Majestic API empowers agencies, specialists and consultancies to build time-saving bespoke apps. Our connector library and extensive documentation will get you up and running with our massive datasets in minutes.

Review: G2

What do you like best?

Majestics best feature is its citation and backlink data. It takes any website and pulls all new and archived backlink data, anchor text, and trust category. If I am looking for reliable backlinks it allows me to export and sort exactly which backlinks I want to use. Being able to see exactly where each of your backlinks is coming from and trend your rankings is extremely helping in trying to get your golden ratio right. The added feature of running a campaign for newly acquired backlinks and lost backlinks allows you to maintain your links simultaneously without your domain or url rating being affected. I forgot to mention that I’m a picture person so graphs help me understand everything 1000% better. It is also note worthy to mention that for everything you don’t know about the product you can hit their “how to” link on the bottom of the website to help you navigate all of its possibilities. I use it for link building because its extremely detailed and time efficient.

What do you dislike?

I didn’t seeing any down sides that were note worthy for review as what I use it for (linking) it hits the nail on the head.

8. Monitor Backlinks

Monitor Backlinks is one of best backlink analysis tools. This is a must-have for SEO experts, marketers, and entrepreneurs.

  • Growing traffic to your site depends on building great links. Know the relevant, high-quality sites that you can contact for outreach and link building.
  • See your competitors keywords and backlinks and use it to reverse engineer their strategies.
  • Know how you’re ranking on Google for valuable keywords. See the changes over time and how they’re affected by your backlink changes.

Review: G2

What do you like best?

I have recently started using monitorbacklinks to find the new backlinks that our website has received in the last few days. I like this tool because it gives me option to keep track of all my competitors backlink. It sends me the notification once we or one of our competitor receives the backlink and we can contact them to get backlink for our site. Apart from this, I like the interface of this tool which is simple to understand and also the site audit feature of this tool helps me to get rid of all onpage issues

What do you dislike?

This tool is best for what I’ve chosen this tool for so I have no regrets with this tool

9. SEO SpyGlass

SEO SpyGlass helps you with backlink research, cleanup, and competitive analysis. Using this backlink analysis tool you can find all links to a domain with their powerful backlink index, SEO PowerSuite Link Explorer.

Organize your backlinks by Linked Pages and see exactly which of your pages bring in the highest number of backlinks. Or go on and see all of the backlinks with the highest Penalty Risk. Be careful not to get linked to by a spam network, and disallow link spam whenever you find it.

Review: Capterra

Overall: My overall experience with SEO PowerSuite is amazing and I am sure it will remain the same. Although it was a bit difficult to grasp this tool in the beginning but this tool have saved me a lot of time and energy which I had to spend on researching and tracking.

Pros: The Rank tracker and Site Auditor is the most likeable tool in SEO PowerSuite for me because the rank reports are pretty accurate and show correct results. I have used some rank tracker tool before but they were not accurate and I had bad experience with them. With Site Auditor tool it is easy for us to find and solve complex issues on our and client websites. It is a one stop solution for all SEO work.

Cons: The price is quite high but I think it is worth buying. Although it difficult to understand this software in the beginning but after going through some documentation, I am sure It will be easy as Pie.

10. Linkody

Linkody is a reliable backlink analysis tool. It is the easiest way to track your link building campaigns for your clients or for your website.

  • Discover your competitor’s backlinks. See which pages point to you and your competitors or only to them.
  • See pages linking to most of your competitors. See their most linked pages.
  • Use all this information to find great link building opportunities.
  • Avoid negative SEO attacks or manual penalization. Quickly identify potentially harmful backlinks across many metrics like the Spam Score. Generate a disavow file ready to be uploaded to Google.

Review: Capterra

Pros: The main reason we use this tool is after we have built guest blog posts etc, we like to keep an eye on them to make sure they are kept active and links remain, this tool makes this job much easier for tracking. We also like using tagging feature so we can check links from certain suppliers etc all quickly and easily.

Cons: We would the tool to be able to check index status of links in Google, we understand this cant be done as against Google for them to scrape that information.

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